Analyst, Consumer Insights

Greater China



#: 44766-en_US





Analyst, Consumer Insights – 44766

Analytics – Taiwan Taipei, Northern Taiwan 

Job Responsibilities:


Project Management

  • Serve as the brain & gatekeeper for assigned projects (averagely take care of 2-4 projects simultaneously)
  • Work with at least 3 task force members from various departments, they all have different mindset & focus in daily execution; and it's the analyst's job to align and ensure other associates follow what they are told to do
  • Give precise instruction to each project task force member and conduct quality assurance for their output
  • React flexibly to accommodate changes during project execution
  • Relentlessly monitor & check real progress against external deadline, find the solution to speed up or close the gap if needed
  • Set high standard on the quality of all deliverables, acknowledge nothing matters if quality is damaged or being inconsistent


Analysis & Reporting:

  • Everything is driven by answering clients' business questions, hence it's critical that the analyst can constantly put himself/herself in clients' shoes, including status quo and upcoming movements of clients' business and clients' perspectives toward research projects
  • Ensure layout of reports are reader-friendly, numbers on report deck are 100% accurate 
  • Use facts-based results and marketing principles to write commentaries that are relevant to answer clients' business questions
  • Provide actionable recommendation on how clients should react in order to tackle their business questions


  • Master's degree(2-year programs where a formal thesis is a mandatory item for graduation)
  • Major in business administration, international business, marketing, economics, applied mathematics (exclusion of literature, political science, journalism or those fields that are less relevant to business, marketing and quantitative analysis)
  • Qualification indicators
  • Self-starter
  • Detail-oriented
  • Result-driven mindset
  • Sensitive to numerics
  • Great time-management skills, always keen to set timelines for self proactively in order to meet external deadlines
  • Able to clearly communicate the key takeaways & methodology of his/her thesis
  • Able to explain the concept of multivariate analysis (e.g. regression, correlation, factor analysis)
  • Understanding of marketing concepts (e.g. STP)


We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen:


Job Type: Regular 

Primary Location:  Taipei,Northern Taiwan 

Travel:  No