The Nielsen Cares Experience

Neal is a Vice President and Team Leader for our Local Media Analytics team in Columbia, MD. Neal is also a local lead for our volunteer program Nielsen Cares, which has exposed him to many new experiences and expanded his personal network.

I firmly believe that Nielsen Cares, the company’s global volunteer program, makes my Nielsen experience complete. I had the good fortune of being involved in Nielsen Cares almost immediately after joining Nielsen in September 2013. In short, my experience with Nielsen Cares has exposed me to great new experiences, expanded my internal network and made me a better and more effective professional.

At the local level here in Columbia, Md., there is a group of about 10 associates whom I would consider to be “active” Nielsen Cares participants. I have found that these Nielsen associates are passionate, creative and full of ideas. These are people who exude contagious energy and dedicate themselves to ensuring that the Nielsen Cares experience is rewarding for everyone. Most importantly, I have found that the active Nielsen Cares participants inveterately embrace Nielsen’s values. This is a group that I love spending time with.

For the past year, I have been fortunate to be a part of the Nielsen Cares Global Council, a group that represents Nielsen across geographies, focusing on making Nielsen Cares the best it can be. I have learned so much from this group, especially as it relates to creative ways in which Nielsen associates can get involved to support our priority cause areas. It is such a humbling experience to listen to the stories of our colleagues across the globe in terms of the activities they lead.

Finally, through Nielsen Cares I have established an ongoing series of meetings with Junior Achievement, a non-profit organization that fosters work-readiness, entrepreneurship and financial literacy skills. The Columbia Nielsen Cares team visits area high schools on a quarterly basis and leads discussions about the importance of developing soft skills in building a career. Getting the opportunity to work with high school students as they get ready for their next journey has been very rewarding.

All in all, the sky is the limit in terms of what Nielsen associates can get out of the Nielsen Cares experience.