Ep 27. Shaping Nielsen’s Brand Reputation – Wilburt (Industry Partnerships Manager, NYC)

Episode 27 of the Nielsen Experience Podcast features Wilburt, Industry Partnerships Manager, based in New York City.

Wilburt started his career in our Watch Emerging Leaders program, which is now part of our Commercial Leaders Program. After the program, Wilburt held roles in Marketing and Communications that primarily focused on Nielsen’s brand reputation. In his new and current role, he is shifting his focus to industry partnerships and events.

In this episode, Wilburt shares how he’s grown his career in Marketing and Communications at Nielsen. He also talks about his involvement with our Sustaining Active Black Leadership and Empowerment employee resource group in the Northeast and the types of activities that the group has in the works for this year.

“For any role that someone is going for, I would advise the person to think through all of the changes that people are going through and the ways that we all consume media and shop—even compared to just five or 10 years ago. Then, think through how that affects a company like Nielsen. This will put you in the right mindframe to approach all of your conversations, and if it’s something that interests you, it will really shine when you’re talking to people and going through the interview process. It will also provide great context to understand how Nielsen is moving forward as a company.”

The Nielsen Experience Podcast is a collection of stories about what it’s like to work at Nielsen—a global, independent measurement and data company—straight from our employees. If you’re interested in subscribing, you can find it on SoundCloud or in iTunes.