Amanda is a Client Services Manager, based in Chicago, Ill. Amanda began her career at Nielsen in 2009 as a membership representative and has been able to explore many areas of our business through her involvement in our Employee Resource Group, Hispanic Organization of Leaders in Action (HOLA).
Many times throughout my eight years at Nielsen, my friends have asked me, “How is it that you have worked for the same company since graduating college?” It is certainly a rarity these days, but my answer is always this: “It’s the people, the growth and development that I have been afforded at Nielsen.”
My career path at Nielsen has been a jungle gym. I have never even thought about looking outside of the company because there is always a new and exciting piece of the business to explore. I started out in our field operations division as a membership sales representative, where my job was to drive to chosen homes and educate them on how the People Meter works and how it can help them have a voice in television. This fine-tuned both my persuasive and people skills, and it was an amazing start to my journey at Nielsen.
I then transitioned into a new role as a lead training specialist on the field operations team, which involved training associates on a new product that was launching for television measurement. That was one of my favorite roles at Nielsen because it was a brand new position that had no rule book and allowed me to creatively work with many departments throughout the company. It was incredible to make an impact on the business and develop my skills.
After about two years, I moved into a managerial position where I led a team of membership representatives through a successful market expansion in Chicago and Milwaukee. During the expansion, I was simultaneously leading our HOLA employee resource group in the Midwest. It was through my involvement in HOLA that I was able to meet someone who was looking for an operations leader to manage our Hispanic consumer panel services in the U.S. and Canada. It was an amazing opportunity that I would not have likely heard of had I not been a part of our diversity and inclusion efforts.
After a year of leading operational initiatives for the Hispanic consumer panel services team, I was ready for something new and wanted to round out my skillsets. I knew that I wanted to work directly with clients and with our data. Once again, through my work with our Employee Resource Groups, I discovered an opening for a client business partner. I interviewed with the leader of that group, and we both felt it was a great match! So this past January, I started managing a portfolio of clients. It is completely new from anything I’ve ever done before and very rewarding. There is no better feeling than helping our clients use our data to drive business decisions. I learn something new every single day, and that keeps things exciting!
Throughout my journey at Nielsen, I’ve learned that you get what you put into it, so it’s important to go above and beyond, make the extra effort, and network yourself. If you’re a hard worker, the people at Nielsen truly take care of you. The support of my colleagues is why I’m still here eight years later motivated as ever!