Marketing & Communications generates such a great variety of experiences—social media, solutions launch tactics, internal engagement, media outreach and the defense of the Nielsen brand. After managing client relationships on the commercial side, I find that I can really open up here.
I most value that my job heavily relies on feeding the media new data-driven insights. I have the latest consumers trends literally at my fingertips. I also love the opportunities to learn and grow. There is a daily stretch to expand my knowledge beyond any traditional PR job.
At Nielsen, growing people has always been a top priority and a promise. But opportunities have come my way not just because I have expertise, but because I have verbalized my aspirations. I’ve learned to lean on my strengths, acknowledge my weaknesses and work on them and seek guidance and support from leaders.