Kivon Redd is an Associate Client Manager for our Multicultural Growth and Strategy team, based in Cincinnati, Ohio. Since joining Nielsen, Kivon has been able to use our insights and his own experiences to guide our clients on their multicultural journeys.
When I was a student at Indiana University, I never imagined that I would start my career in data analytics. To be quite honest, I didn’t like working with numbers. I found them to be overwhelming and a bit of a headache. While my experience here at Nielsen as analyst and now associate client manager (ACM) has been challenging, it has also equipped me with certain skills and assets that I would not have otherwise acquired. At Nielsen, every moment is a chance to learn and expand on my current knowledge and skill set. The ability to apply these learnings and experiences are endless, even in situations that may not directly apply to my role.
When I first joined Nielsen two-and-a-half years ago, I came in on the Buy side of the business, working on the client service team for one of the biggest global consumer packaged goods (CPG) companies. While the transition from college to “the real world” was far from seamless, Nielsen allowed me to jump-start my career in an environment that encourages me to be myself every day. This inclusiveness has allowed me to grow into my current role on the Multicultural Growth and Strategy team. It has also led to my role as a co-lead for one of Nielsen’s Employee Resource Groups (ERGs), Sustaining Active Black Leadership and Empowerment (SABLE), in the Central U.S. region.
With U.S. demographics shifting, we are embarking on a future that will be more diverse than we have ever seen before. Manufacturers and advertisers are eager to understand these changes and how to create successful business strategies. In many ways, the Multicultural Growth & Strategy team is like a small close knit family of individuals from many backgrounds, and we’re responsible for educating and guiding our clients through their multicultural journeys.
The easiest part for me, being an African-American male, is being able to rely on my own personal experiences and preferences in conjunction with the tools and data that I use to gather insights. This has also influenced me as a leader and advocate for diversity, ensuring that Nielsen’s employee base is representative of all of the markets that we serve.
Aside from the challenges associated with starting a new role and understanding the ins and outs of tools and client relationships, I believe learning how to navigate in corporate spaces where majority of the people may not look like you is a critical skill to develop. One way I tackle this is through my involvement in the diversity and inclusion programs at Nielsen. Becoming a co-lead for one of Nielsen’s ERGs and supporting other employees and organizations within the local Cincinnati community has been just as fulfilling as my ACM role. The opportunity to make a true difference and to work with executives, even in a more entry-level position, has afforded me many new experiences.
I never understood how analytics could relate to one of my personal interests and goals of giving back to the community and supporting others, but I know that it’s possible because of Nielsen. I constantly see the fruits of my labor from both working with clients and working internally on diversity and inclusion. If there is anything that I can contribute to my success at this point in my life, it would be the ability to embrace uncomfortable situations and being somewhat fearless when it comes to taking risks.
To learn more about Nielsen’s commitment to Diversity and Inclusion, download a copy of our Diversity and Inclusion report.